Unit 24 - part II

The next stage is to send a quote to someone through design crowd. I am real graphic designer and it is my purpose to make things look as real and professional as possible. I will post screenshots to make you see how to submit quotes in a professional manner.

As you can see what I have done is post the basics on to make a professional and successful looking quote, this way I am making the most amount of money that I can.  If I do get chosen for this design then I will be making a good amount of profit  with cost effective. effective quotes.

Unit 24 Part 1

I have been assigned to do a practical task which is to make myself an Account Sheet in Excel. When doing this it is important that every graphic designer does things correctly to keep ontop of their money. If a designer was to just charge what they thought was best without taking into account of what everything would cost then their is a strong chance that they would lose profit rather than make it. I have designed my own spread sheet which takes care of the basic costs. In part 2 I will add to the spread sheet so that I know how much I will have to spend and then I will know how much I should submit my quote for so that I make as much profit as I can, which is what the business is all about. 

Unit 39 - Undertake Image Asset Management

Digital asset management systems (DAMS) include computer software and hardware systems that aid in the process of digital asset management.

The term "digital asset management" (DAM) also refers to the protocol for downloading, renaming, backing up, rating, grouping, archiving, optimizing, maintaining, thinning, and exporting files.

The "media asset management" (MAM) sub-category of digital asset management mainly addresses audio, video and other media content. The more recent concept of enterprise content management (ECM) often deals with solutions which address similar features but in a wider range of industries or applications.

In digital imaging systems, color management is the controlled conversion between the color representations of various devices, such asimage scanners, digital cameras, monitors, TV screens, film printers, computer printers, offset presses, and corresponding media.

The primary goal of color management is to obtain a good match across color devices; for example, the colors of one frame of a video should appear the same on a computer LCD monitor, on a plasma TV screen, and as a printed poster. Color management helps to achieve the same appearance on all of these devices, provided the devices are capable of delivering the needed color intensities.

Parts of this technology are implemented in the operating system (OS), helper libraries, the application, and devices. A cross-platform view of color management is the use of an ICC-compatible color management system. The International Color Consortium (ICC) is an industry consortium that has defined:

There are other approaches to color management besides using ICC proThere are other approaches to color management besides using ICC profiles. This is partly due to history and partly because of other needs than the ICC standard covers. The film and broadcasting industries make use of many of the same concepts, but they more frequently rely on boutique solutions. The film industry, for instance, often uses 3D LUTs (lookup table) to represent a complete color transformation. At the consumer level, color management currently applies more to still images than video, in which color management is still in its infancy.files. This is partly due to history and partly because of other needs than the ICC standard covers. The film and broadcasting industries make use of many of the same concepts, but they more frequently rely on boutique solutions. The film industry, for instance, often uses 3D LUTs (lookup table) to represent a complete color transformation. At the consumer level, color management currently applies more to still images than video, in which color management is still in its infancy. 

Use tools or techniques to rate and organise images to appropate identity quality before archiving. You could use labels to categorise to identify the best images to archive and any unlabeled images could be put to other use. Keywords and captions to be added to an image could be the photographers name, name of the picture, use of colours, date of the image created and also adding copyright status if necessary such as the owners names or contact information 

Make sure you do a risk assessment before doing any work because you will have problems when you have employees evaluate any risks say what will happen if them risks happen and how you will combat them issue which can decrease the chance of an injury in the workplace.

Unit 35 -Undertake Technical Adjustment of Images

This unit is about describing the process of adjusting images with programs such as Photoshop and InkScape. This includes the sizing of images, using layers and filters, re-colouring, cutting and masking.


.Image resolution is an umbrella term that describes the detail an image holds. The term applies to raster digital images, film images, and other types of images. Higher resolution means more image detail. 


The term resolution is often used for a pixel count in digital imaging, even though American, Japanese, and international standards specify that it should not be so used, at least in the digital camera field. An image of N pixels high by M pixels wide can have any resolution less than N lines per picture height, or N TV lines. But when the pixel counts are referred to as resolution, the convention is to describe the pixel resolution with the set of two positive integer numbers, where the first number is the number of pixel columns (width) and the second is the number of pixel rows (height), for example as 640 by 480. Another popular convention is to cite resolution as the total number of pixels in the image, typically given as number of megapixels, which can be calculated by multiplying pixel columns by pixel rows and dividing by one million. Other conventions include describing pixels per length unit or pixels per area unit, such as pixels per inch or per square inch. None of these pixel resolutions are true resolutions, but they are widely referred to as such; they serve as upper bounds on image resolution. 

Resolution is the number of pixels in a linear inch—pixels per inch (or PPI), but it is most commonly referred to as dots per inch (DPI). The more pixels, or “dots,” per inch, the higher your image resolution will be.

With color images, each pixel can be one of 16 million different colors. For black and white images, there are 256 gradations of gray pixels ranging from black to white: 0 (black) through 255 (white). More pixels means higher resolution, which creates better image quality because you end up with more realistic representations of color, better gradations of both individual colors and gray tones, and crisper images in general.

Descriptive metadata describes a resource for purposes such as discovery and identification. I think it is important to have technical and descriptive metadata as it serves purposes such as data browing, data transfer and data documentation. Important software, equipment and material for different imaging requirements could be cameras such as digital or film. software would include vector and bitmap editing programs. The reasons for using different file formats for images is because they all offer different advantages. Examples are JPEGs have compressed file formats so small file sizes. Tiffs offer uncompressed file format so a larger file size and higher quality images.

 When talking to parties about image editing workflow and procedures you want  to include image management and oranganisation sofwate such as for stacking images. Procedures would include checking image sharpness, checking and possibly adjusting image levels such as brightness, adjusting colours, cropping and saving the image in the correct format. When selecting the most suitable hardware and software for image editing, you need to look at what offers the most in what your paying for. I would personally for hardware choose a PC due to experience. In software, you want to be looking at what system it can be used on e.g Mac or PC, features and capabilities in the program in which others cant offer and also the price you are paying for the software.  

Under law, it is the photographer who will own copyright on any photos he/she has taken, with the following exceptions:

If the photographer is an employee of the company the photos are taken for, or is an employee of a company instructed to take the photos, the photographer will be acting on behalf of his/her employer, and the company the photographer works for will own the copyright. If there is an agreement that assigns copyright to another party.

In all other cases, the photographer will retain the copyright, if the photographer has been paid for his work, the payment will be for the photographer’s time and typically an allocated number of prints. The copyright to the photos will remain with the photographer, and therefore any reproduction without permission would be an infringement of copyright.

Examples:

• If Bill Smith asks Peter Jones the photographer to photograph his wedding. Peter Jones will normally provide a single copy of the prints as part of the fee, but any additional prints Bill or his family and friend want must be ordered via Peter as he is the copyright owner and controls who can copy his work.
• If Bill Smith engages the services of XYZ-Photos for the same job, and Peter is an employee of XYZ-Photo who instruct Peter to take the photos, XYZ-Photos will be the copyright owner and control how they are used.

The purpose of registration is to ensure that you have proper, independently verifiable, evidence of your work. This ensures that if another party steals your photos you have solid evidence to prove your claim.

Without registration it can be very difficult, and often impossible, to prove your ownership if another person claims the photo belong to them.

As with all copyright work, you should first obtain permission from the copyright owner before you use someone else’s work.You should also be prepared to pay a fee, as many photographers will charge you for using their work.

Only the copyright owner, (or his/her authorised representative), can give permission, so you should contact the photographer, or his/her company, directly for consent. For images published on the Internet, it is typical to contact the webmaster of the site in the first instance, unless the site provides contact details for the owner of the images.

The copyright owner has no obligation to allow you to use their work, and can refuse permission for any reason.

unit 27

Adobe Flash is used to create small 2D animations and video files (usually as .swf or 'swif' files) using a number of different shapes, tools and tweens placed on a number of different frames using a timeline. Adobe flash is a fairly basic software package but can produce great results depending on your skill level with the programme. One of the main uses for flash animations are to create small animations for websites. a good example of this in use is a website called www.wix.com, on this site you can create a 'mini site' in an incredibly easy and quick way. I have used this website before to create a mini site here is my site http://www.wix.com/samstobbart/sam-stobbart. I found six the most comfortable website to use in my project to attach to my Facebook page around my website

http://www.facebook.com/HipHopReviews201112 .




People will want a design that can catch the customers attention and be as professional as possible. Flash animation provides a visual and audio experience for your visitors. With Flash your a company logo can be animated to capture your visitors attention or just add a different kind of style of look of your company whether it be professional or informal. If the target audience was young people ranging from 10-16 or 16-25 they would want colorful lively looking animations, whereas teenagers would want a trendy and contemporary look. When it comes to the older generation such as 30+ their going to want a simple animation, simple colors, text and design. As it would be easier for them to understand.

links to Facebook page and wix

links to my work:

http://www.facebook.com/HipHopReviews201112

http://www.wix.com/samstobbart/sam-stobbart

unit 25

Unit 25 – Produce Copy for Interactive Media

There are important differences between plain text files created by a text editor, and document files created by word processors such as Microsoft Word, WordPerfect, or OpenOffice.org. Briefly:

• A plain text file is represented and edited by showing all the characters as they are present in the file. The only characters usable for 'mark-up' are the control characters of the used character set; in practice this is newline, tab and formfeed. The most commonly used character set is ASCII, especially recently, as plain text files are more often being used for programming and configuration, and less frequently for documentation (e.g. detailed instructions, user guides) than in the past.
• Documents created by a word processor generally contain application-specific "control characters" beyond what is defined in the character set. They enable functions like bold, italic, fonts, columns, tables, etc. These and other common page formatting symbols were once associated only with desktop publishing, but are now commonplace in the simplest word processor.
• Word processor programs can usually edit a plain text file and save it back in the plain text file format. However, one must take care to tell the program that this is what is wanted. Specifying the save format is especially important in cases such as source code, HTML, and configuration and control files. If left to the program's default, the file will contain those "special characters" unique to the word processor's file format, and will not be handled correctly by the utility the files were intended for.

In marketing and advertising, a target audience, is a specific group of people within the target market at which the marketing message is aimed (Kotler 2000)... For example, if a company sells new diet programs for men with heart disease problems (target market) the communication may be aimed at the spouse (target audience) who takes care of the nutrition plan of her husband and child.

A target audience can be formed of people of a certain age group, gender, marital status, etc., e.g., teenagers, females, single people, etc. A combination of factors, e.g. men aged 20–30 is a common target audience. Other groups, although not the main focus, may also be interested. Discovering the appropriate target market(s)and determining the target audience is one of the most important activities in marketing management (Niewenhuizen et al. 2000). The biggest mistake it's possible to make in targeting is trying to reach everybody and ending up appealing to no-one.

'Target Market'

A target market is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise. A well-defined target market is the first element to a marketing strategy. The target market and the marketing mix variables of product, place(distribution), promotion and price are the four elements of a marketing mix strategy that determine the success of a product in the marketplace.

Once these distinct customers have been defined, a marketing mix strategy of product, distribution, promotion and price can be built by the business to satisfy the target market.

Strategies for Reaching Target Markets

Marketers have outlined four basic strategies to satisfy target markets: undifferentiated marketing or mass marketing, differentiated marketing, concentrated marketing, and micromarketing/ nichemarketing.

Mass marketing is a market coverage strategy in which a firm decides to ignore market segment differences and go after the whole market with one offer. It is type of marketing (or attempting to sell through persuasion) of a product to a wide audience. The idea is to broadcast a message that will reach the largest number of people possible. Traditionally mass marketing has focused on radio, television and newspapers as the medium used to reach this broad audience.

For sales teams, one way to reach out to target markets is through direct marketing. This is done by buying consumer database based on the segmentation profiles you have defined. These database usually comes with consumer contacts (e.g. email, mobile no., home no., etc.). Caution is recommended when undertaking direct marketing efforts — check the targeted country's direct marketing laws.

Ethics of entertainment media

Issues in the ethics of entertainment media include:

• The depiction of violence and sex, and the presence of strong language. Ethical guidelines and legislation in this area are common and many media (e.g. film, computer games) are subject to ratings systems and supervision by agencies. An extensive guide to international systems of enforcement can be found under motion picture rating system.
• Product placement. An increasingly common marketing tactic is the placement of products in entertainment media. The producers of such media may be paid high sums to display branded products. The practice is controversial and largely unregulated. Detailed article: product placement.
• Stereotypes. Both advertising and entertainment media make heavy use of stereotypes. Stereotypes may negatively affect people's perceptions of themselves or promote socially undesirable behavior. The stereotypical portrayals of men,affluence and ethnic groups are examples of major areas of debate.
• Taste and taboos. Entertainment media often questions of our values for artistic and entertainment purposes. Normative ethics is often about moral values, and what kinds should be enforced and protected. In media ethics, these two sides come into conflict. In the name of art, media may deliberately attempt to break with existing norms and shock the audience. That poses ethical problems when the norms abandoned are closely associated with certain relevant moral values or obligations. The extent to which this is acceptable is always a hotbed of ethical controversy. See: Turner Prize, obscenity, freedom of speech, aesthetics.