unit 03

Unit 03 – Awareness of Converging Digital Technology within the Creative Media Sector

Computers would be the most commonly used in the creative sector such as graphical and web developers in constant need of a computer to complete their work. These types of people may use things like printers of scanners to show others of their graphical work or web designs, or you could also use a camera. To communicate to others on their work they could be using a phone and also sending images using it.

The use of digital technology is always demanding in the creative media sector because with that relationship, there would be an enormous quality let down is it plays a massive part as what we see come out of the creative sector. Web designers would not be able to do their work without the need of software of even a computer.

Copyright plays a massive role in the creative sector. If you had an unique design you made yourself and you don't want anyone to use it, you would copyright it under your name or company (if you wanted your company to use it) so no one else could use it without your consent. If an individual did use your design, you could take them to court and sew them for it. File sharing is 100% legal. But if your sharing content which is copyrighted to others it IS illegal such as sharing a copyrighted song or movie.

converging technology is all different formats getting transferred or getting used at the same time such as showing visual and audio at the same time. It has had a massive impact to the workplace as it gives people like web designers and easier job by putting both visual and auditory on one page on a website. That content will then have a big advantage if its trying to get a point across to people because some people may be better suited to auditory which is supplies and others may prefer visual too.

audiences expectations will change because they will expect more and more from technology and expectations will grow and the competition between technology will get harder and more advanced because we are always expecting better and better quality each time some new technology comes out. We always expect a build on technology we had the year before otherwise people just would not buy it.

The multi-platformed approach to media allowed the industry to reach new audiences because what they bring out would not only be focused to a certain amount of people but to everyone because it would be multi-platformed. e.g. Microsoft could bring out a product which would usually focus on people with computers, but since it would be multi-platformed, Macintosh users could buy it and use it therefore opening up a whole new audience.

converging technology can easily be exploited because you could use it for evidence in a murder trial. e.g. a video with no audio is nothing compared to a video with matching audio giving harder evidence.